Travis Scott has built an impressive sneaker resume over the past few years. His partnerships with Nike and Jordan Brand have produced some of the most coveted kicks in recent memory. And based on his latest Instagram posts, it looks like La Flame has yet another Air Jordan project in the works.
Travis Scott’s History of Iconic Collabs
Scott first linked up with Jordan Brand back in 2018 for the release of the Travis Scott x Air Jordan 4 “Cactus Jack”. The Houston rapper has since worked on multiple Air Jordan silhouettes, including the AJ1, AJ6, and AJ33.
Some of his most popular drops include:
- Travis Scott x Air Jordan 1 Low
- Travis Scott x Air Jordan 1 High Reverse Swoosh
- Travis Scott x Air Jordan 6 “British Khaki”
In addition to Jordans, La Flame has also worked with Nike on remixes of the Air Force 1 and SB Dunk Low. Each one of his sneaker collabs has a defining gritty and utilitarian aesthetic.
Mysterious Instagram Posts Hint at New AJ1
In January 2024, Travis Scott posted a series of mysterious photos on his Instagram feed. The pictures show Travis wearing an unseen Air Jordan 1 colorway. The posts kicked the sneaker community into a frenzy and led to speculation that a new Travis Scott x Air Jordan 1 collab was on the way.
The Air Jordan 1 Travis teased features a Black leather upper with Military Blue and University Red accents. Some of the defining details include:
- Backward Nike Swoosh on the lateral side
- Exposed foam around the collar
- Extra tongues and lace options
- Co-branded red insoles
The photos don’t reveal too much about the sneaker, but the styling falls very much in line with previous Travis Scott x Air Jordan projects.
What We Know So Far About the Travis Scott x Air Jordan 1
Besides those early Instagram sneak peeks, concrete details have been scarce regarding Travis’s potential AJ1 partnership. But if the rapper’s previous collabs are any indication, sneakerheads can expect a few defining features.
Possible Colorways
Most of Travis’s Air Jordan retros have been released in at least three to four color options. Besides the rumored black and red pair he’s already teased, we could also see:
- Sail/White/Beige – La Flame’s Nike collabs often include a sail makeup similar to the Travis Scott x Air Force 1.
- Olive Green/Khaki – Olive and khaki tones played a prominent role on the British Khaki Travis Scott x AJ6.
- Black/Pink – Many previous Travis Scott x Jordan Brand sneakers were also released in a “Friends and Family” all-pink colorway.
Premium & Deconstructed Styling
In addition to bold colors, Travis Scott’s sneaker designs stand out thanks to unique textures and materials. His deconstructed approach often includes exposed foam, frayed leather, and faux wear-and-tear accents. Premium details like embossed leather and suede frequently complement those raw, imperfect touches.
We also might see militaristic cues like extra straps, eyelets, and metal D-ring lace loops.
Co-Branding Logos & Graphic Hits
No Travis Scott kick is complete without co-branded detailing and graphic hits. We’ll almost certainly see La Flame’s “Cactus Jack” logos along with his signature backward Nike Swoosh incorporated into the design somewhere.
The rapper also tends to include custom sock liners and illustrated insoles, so sneakerheads will want to take an extra close look inside this AJ1 collab.
How to Buy the Travis Scott x Air Jordan 1
Likely Price
The original version of the Travis Scott x Air Jordan 1 High was released at a retail price of $175. Similar to previous Scott collabs, we can expect the resale market to drive up prices well over $1,000+ in most sizes once the sneaker releases.
Where to Buy
Travis Scott’s upcoming sneaker with Jordan Brand will likely be one of the most difficult releases of the year. Here is how to prepare for launch day:
- Sign up for Nike SNKRS release reminders
- Bookmark and routinely check sites like SoleSavy and Sneakernews for updates
- Enter raffles through retailers like Social Status to increase your chances
Release Date
Details remain limited regarding a potential launch date for this sneaker. However, because it’s slated for 2024, a reasonable guess would be Q3/Q4 based on Jordan Brand’s typical calendar.
For the fastest information surrounding release details and developments, be sure to check in frequently at SoleSavy and Highsnobiety over the coming months.
Sneaker enthusiasts, are you excited about Travis Scott’s potential Air Jordan 1 release for 2024? How do you feel this collab might compare to previous icons like the Travis Scott x Air Jordan 4 “Cactus Jack” or coveted Travis Scott x Air Jordan 1 High? Share your predictions and reactions in the comments!